go to market
Inspired by the Ben Horowitz classic Good Product Manager/Bad Product Manager Product Marketing does not have a singular meeting. It’s been described as a jack of all trades, a marketing pinch hitter, a storyteller, or even the business-minded counterpart to Product and engineering. This lack of clarity -
Inspired by the Ben Horowitz classic Good Product Manager/Bad Product Manager A good product launch introduces a new product that solves a real problem for a specific set of people who find that this problem makes their lives difficult. A good product launch doesn’t seek out a problem
go to market
Inspired by the Ben Horowitz classic Good Product Manager/Bad Product Manager Good Product Marketing VPs are a strategic thought partner to their Product Management VP, as well as the CMO, CPO, CRO, and COO. A Good Product Marketing VP understands that being a leader is setting an achievable vision
government engagement
TLDR: I am looking to identify/source Series A startups and investors whom I may want to work for, who are interested in tackling this issue. If you have ideas please reach out. I set out for Washington, D.C. in 2007 armed with a one-way JetBlue ticket, a couple
go to market
What do I mean by Marketing, and why do I think it needs a rebrand? You may be asking yourself, ‘Why is someone whose career has been mostly spent in communications writing about marketing? ’ And that’s the precise reason why I am here today to tell you why I